Her story

From the corporate ladder,to a Coaching Space

Rashida Rawat brings over 30 years of leadership and organisational development experience across financial services, corporate and development sectors. Her work spans business transformation, leadership development, talent and culture with one thread running consistently throughout: supporting people to see their potential clearly and step forward with intention.

Across her career at organisations such as Old Mutual, Shell and FirstRand, Rashida held senior roles including transformation consultant, faculty head, human capital executive, internal coach and facilitator. These roles shaped a deep, practical understanding of leadership, complexity and change, not in theory, but in lived organisational systems.

Alongside her professional experience, Rashida brings a personal understanding that resonates deeply with many of her clients. Having built a demanding career while raising a family, she understands the realities women and working parents navigate the pressure to perform, the internalised expectations to "hold it together," and the quiet questioning that can arise even amid success.

Rashida Rawat the owner and founder of Inner Alchemy Coaching Video introduction

"After three decades in leadership and organisational work, I observed a recurring pattern: capable, accomplished people feeling disconnected from themselves at pivotal moments of change. Not because they lacked competence but because the way they had learned to succeed no longer matched who they were becoming."

-Rashida Rawat
Video Introduction

Meet The founder
Rashida Rawat

A personal introduction to the vision, purpose and transformational approach behind
Inner Alchemy Coaching.

Credentials and experience

Academic depth. Lived experience. Professional rigour.

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ICF Professional Certified Coach

Advanced coach-specific training and demonstrated competence in ICF Core Competencies.

Creative Design

Master's in Organisational Psychology

Deep academic grounding in human behaviour, leadership and organisational systems.

Smart Coading

Honours in Business Leadership

Strategic and operational leadership foundations across complex business environments.

Online Support

Integral Coaching Certification

A holistic, evidence based coaching methodology that works at the level of being, not just doing.

Area of focus
Executive & Leadership Coaching
Life & Career Transition
Personal Mastery & Emotional Intelligence
Organisational Culture & Purpose
Diversity, Inclusion & Belonging
Resilience, Change & Complexity
Conflict & Relationship Dynamics
Women in Leadership
PHilosophy

At the heart of this work is a simple belief: You already have what you need.

Coaching is about creating the clarity, awareness and courage to access it. Rashida's coaching style is consistently described as warm yet honest, supportive yet appropriately challenging. Clients experience her as deeply present, intuitive and able to get to the heart of an issue quickly.

Her approach integrates self-awareness work, behavioural insight and mindset coaching, enabling clients to navigate transitions, strengthen emotional intelligence and lead with greater self-trust. This lived experience allows her to coach with empathy, while remaining grounded, direct and action-oriented.

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Warm but Honest

Genuine care without softening what needs to be said.

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Gentle yet Challenging

Creating safety while asking the questions that create real shift.

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Insight into Action

Depth that translates into practical, real-world change.

Every Session Matters

Hear what my clients have to say.

"The entire coaching process was incredibly validating, empowering and freeing. I now know and can comfortably say that I am pretty amazing."

— Melanie

"This coaching coincided with a big career shift and I don't think I would have coped as well without this support."

— John

"Rashida's style is firm but gentle. I felt safe, supported and deeply understood throughout the process."

— Sarah

Does This Sound Familiar?

If you're standing at a crossroads,
you don't need all the answers

A free 30-minute discovery call is a space to pause, reflect and explore what's next, together. No commitment. No sales pitch. Simply a conversation grounded in clarity.

ICF PCC Accredited · Confidential & Ethical Practice
· +27 83 786 3822